At Versal, I had the unique opportunity of creating the company logo and the initial branding. To start, I wanted to create a mood-board with some of our branding keywords in order to recognize patterns in visual chaos.
Logos and illustration
After many weeks of sketches, proposals, and iterations, the company was able to come to consensus on this fun, sophisticated, collaborative, and empowering logo.
If you build it, they will come
The purpose of the launch site was to promote the mission of the company and recruit developers who were interested in redefining the future of education and technology.