A banner image was chosen to appeal to users on both a community level AND a personal level.
A 3-step process was illustrated to give an example of a successful bounty.
An additional FAQ section here would be able to answer follow-up questions a user might have about the platform.
Since more of an emphasis was to be put on creating bounties rather than viewing existing bounties, the featured section was de-emphasized towards the bottom.
Finally, a carousel of testimonials was put at the bottom of the page to account for trust marketing.